As the only program of its kind, the Best Toys For Kids Award is intended to heighten consumer awareness of the value of creative, open-ended play and the role that independent, locally owned toy stores play in providing children quality playthings that promote happy, healthy, and productive childhoods.
All members are invited to participate in the nomination process. All nominated products are reviewed by the Best Toys for Kids Committee, a group of ASTRA retailer members, who compile a list of finalists. Winners are then selected by a vote from ASTRA's retailer membership. The final award list is circulated to local and national media in the fall. There is no cost to enter or cost to any product winners. See the 2017 Best Toys for Kids here. All ASTRA members are invited to nominate products for consideration. The award nomination period ends April 6, 2018. Once you have reviewed the submission guidelines and award criteria, please click on the category below to submit your nomination for that particular category.